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As the Easter season nears, people throughout your community will be seeking out church services to attend. Make sure they’re finding your church by paying careful attention to how you are digitally marketing your Easter events and programs! Especially this year, you’ll be marketing your Easter services to a variety of audiences:

Having a beautiful and effective church website is critical in this era for communication, exposure, and connecting your congregation. With so many people spending time online with unlimited access to information, you want your church to do everything it can to share the good news with the world.   

Your church’s brand is more than a logo and a few splashes of color. It distinguishes you from others and tells the story of your unique mission. Too often, churches ignore strategies to improve branding because they don’t think it’s necessary or fear it’ll come off as superficial. 

Your website’s homepage is like an ongoing introduction to your church – an essential “first impression” for a new visitor, and an opportunity for your current members to get to know your ministries better and increase their engagement and involvement with the church. Is your homepage a place people want to visit? Here are six improvements you can make to your church website homepage to make people feel at home:

From online services, to downloadable Sunday school lessons, to virtual small groups, websites are a bridge to the future of how churches attract, nurture, and grow members—both in person and from home. Now, more than ever, it's important to stay plugged in to how to use your church website to give your congregation what it needs.

There’s no denying the impact that a global pandemic has had on our society and economy. Many have lost employment, local businesses have had to adjust and seen decreases in profits for the year and churches have seen this as well with an average decrease in annual giving of around 10% in most cases. 

Just like anything else you do, your church website needs to focus on how it relates to your people. Every church wants to have a website, but just like when someone arrives at your front door, it's important to think through the experience visitors will have when they get there. Your church likely has plenty of opportunities for members to get involved with your church. But how do you make it clear how visitors can become members and how members can further get involved? How do you customize your website to guide website visitors to different opportunities?

This year was not an easy one, but despite the unique challenges of a global pandemic, we’ve seen some churches rise to the occasion and launch new sites! We wanted to celebrate some of our favorite sites that show off how creative you can be with a Clover Site theme.

’Tis the season to get techy! Christmas is not only an important season for planning your Christmas Eve worship service, but it’s also an important season for welcoming visitors to your church. We know that the first place many first-time guests will look before coming to your service is your website.

As the year comes to a close, it’s the perfect time to inspire generosity in your church and finish strong towards your year-end giving goals for 2020. 30% of annual giving happens in December alone, and 10% of giving happens in the final 3 days of the year. It’s also the perfect time to set the stage for 2021 and look at how year-end giving can help your church plan for the future.