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In the extremely digital world we find ourselves operating in, leveraging digital marketing for your church is important. It can help you reach a wider audience, which is even better for spreading the gospel!  

With summer on the horizon, now is a great time to start planning for your church’s 2021 Vacation Bible School. It’s one of the most exciting times of the year for both kids and kids at heart. The children love spending time with friends and making new ones while playing, crafting, and learning about Jesus.  

Mental health problems have increased in the past year. They’ve been consistently becoming more prevalent throughout the years, but particularly since the onset of COVID-19, more people are experiencing loneliness, depression, and anxiety. In one study, 70% of people who screened with moderate to severe symptoms of anxiety or depression stated that one of the top three things that contributed to their mental health concerns was loneliness or isolation. Another study mentions that roughly 65% of participants reported increased feelings of loneliness since COVID was declared a pandemic. 

Whether you’re a church of thousands or less than a hundred, communication isn’t always as easy as it seems. Whenever there are multiple people involved in giving and receiving information, there is bound to be some miscommunication, particularly for churches, as there are conversations happening between leadership and staff, volunteers, the congregation, as well as the outside community and visitors. No wonder it’s imperative to have a strategic communications plan in place.  

Almost every church leader now understands the importance of an online giving option that church members can use to give their support. But not all giving options are created equal, and churches – especially growing congregations – need more than just a giving tool that simply processes transactions. The right giving program should serve as a vital resource to help you grow your ministries, engage your church families, and live out your mission, while making security a priority for your givers and your church. Here are four reasons why it pays to have secure, full-service online giving for your church:

Over the past year, people have been online more than ever. Being at home and working from home, our lives have revolved around the interwebs. It’s where we have received our news, updates from friends, and even attended church.  

Why is church marketing important? It may seem a little taboo to think that churches need a marketing strategy because it makes it almost feel like a business in a sense. But marketing your church and having a plan in place is imperative to church growth.  When you’re thinking about how to spread the word to not only get people to join your church but how to share the gospel with as many people as possible, you’ll want to tell your story. Who is your church? Make it real. People want to know what your church’s vision and/or mission is. In your marketing, explain why people should attend, join, and get involved. More people will want to do this when they understand your story as a church and how you’re serving others.

As the Easter season nears, people throughout your community will be seeking out church services to attend. Make sure they’re finding your church by paying careful attention to how you are digitally marketing your Easter events and programs! Especially this year, you’ll be marketing your Easter services to a variety of audiences:

Having a beautiful and effective church website is critical in this era for communication, exposure, and connecting your congregation. With so many people spending time online with unlimited access to information, you want your church to do everything it can to share the good news with the world.   

Your church’s brand is more than a logo and a few splashes of color. It distinguishes you from others and tells the story of your unique mission. Too often, churches ignore strategies to improve branding because they don’t think it’s necessary or fear it’ll come off as superficial.