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Whether you’re a church of thousands or less than a hundred, communication isn’t always as easy as it seems. Whenever there are multiple people involved in giving and receiving information, there is bound to be some miscommunication, particularly for churches, as there are conversations happening between leadership and staff, volunteers, the congregation, as well as the outside community and visitors. No wonder it’s imperative to have a strategic communications plan in place.  

Almost every church leader now understands the importance of an online giving option that church members can use to give their support. But not all giving options are created equal, and churches – especially growing congregations – need more than just a giving tool that simply processes transactions. The right giving program should serve as a vital resource to help you grow your ministries, engage your church families, and live out your mission, while making security a priority for your givers and your church. Here are four reasons why it pays to have secure, full-service online giving for your church:

Over the past year, people have been online more than ever. Being at home and working from home, our lives have revolved around the interwebs. It’s where we have received our news, updates from friends, and even attended church.  

Why is church marketing important? It may seem a little taboo to think that churches need a marketing strategy because it makes it almost feel like a business in a sense. But marketing your church and having a plan in place is imperative to church growth.  When you’re thinking about how to spread the word to not only get people to join your church but how to share the gospel with as many people as possible, you’ll want to tell your story. Who is your church? Make it real. People want to know what your church’s vision and/or mission is. In your marketing, explain why people should attend, join, and get involved. More people will want to do this when they understand your story as a church and how you’re serving others.

As the Easter season nears, people throughout your community will be seeking out church services to attend. Make sure they’re finding your church by paying careful attention to how you are digitally marketing your Easter events and programs! Especially this year, you’ll be marketing your Easter services to a variety of audiences:

Having a beautiful and effective church website is critical in this era for communication, exposure, and connecting your congregation. With so many people spending time online with unlimited access to information, you want your church to do everything it can to share the good news with the world.   

Your church’s brand is more than a logo and a few splashes of color. It distinguishes you from others and tells the story of your unique mission. Too often, churches ignore strategies to improve branding because they don’t think it’s necessary or fear it’ll come off as superficial. 

Your website’s homepage is like an ongoing introduction to your church – an essential “first impression” for a new visitor, and an opportunity for your current members to get to know your ministries better and increase their engagement and involvement with the church. Is your homepage a place people want to visit? Here are six improvements you can make to your church website homepage to make people feel at home:

From online services, to downloadable Sunday school lessons, to virtual small groups, websites are a bridge to the future of how churches attract, nurture, and grow members—both in person and from home. Now, more than ever, it's important to stay plugged in to how to use your church website to give your congregation what it needs.

There’s no denying the impact that a global pandemic has had on our society and economy. Many have lost employment, local businesses have had to adjust and seen decreases in profits for the year and churches have seen this as well with an average decrease in annual giving of around 10% in most cases.