4 Reasons Your Church Website Might Be Keeping Visitors Away
Newsflash: your church website is important.
Okay, that’s probably not a newsflash to most of you! It’s obvious we at Clover Sites know this is true. Our entire company is based on helping churches create professional, effective websites designed to connect and communicate with people both in and out of your congregation (check out this resource to learn how to create an amazing church website).
While maintaining a successful website is important for reaching the people in your congregation, it’s even more importantwhen it comes to reaching visitors.
Your website is the place where visitors go first to learn about your church. They want to know…
- Who you are.
- What you’re about.
- What they can expect on a Sunday morning.
For many, your church website is the last stop they make before visiting your church in person.
But sometimes, your website simply becomes the last stop.
Something is keeping visitors to your church website from becoming visitors to your church.
Now while we can’t speak for everyone, we can tell you that sometimes it’s your website itself that might be keeping visitors from attending your church. And that’s the exact opposite of we want your website to do!
So here are just a few reasons your church website might be keeping visitors away from your church. Take a look and consider what you might need to change online to help get people off your site and into your doors.
Your content isn't clear & concise.
People aren’t going to read long paragraphs of content. They don’t want drawn out explanations or overly clarified answers.
In other words, they don’t want to see a wall of so many words!
Most visitors to your website want to be able to get a feel for your church in just a few sentences.
If your content is too lengthy or in depth, people aren’t going to read it. If your language is directed primarily to insiders at your church, visitors aren’t going to understand it. And that’s going to keep them from actually showing up at your church.
Make your online messaging clear and concise for your visitors. Read through the content on your site through the eyes of someone new to your church. Ask yourself:
- Is it clear?
- Is it simple?
- Can I read it quickly?
- Do I understand it?
If the answer is "no" to any of the above, it’s probably time to make some changes!
It’s not giving them what they’re looking for.
Remember, most people coming to your website are new. They don’t know anything about your church, and they’re looking for information.
And if they can’t find that information? Well, they’re going to look somewhere else.
Make sure your church website is giving people what they’re looking for in terms of information. Start with the basics before getting into the details. Clearly list your service times, location, directions, and ways to contact your church. It may seem obvious to you, but it’s information those new to your church need to know in order to show up!
Your site isn’t up to date.
People can tell as soon as they hit your homepage if you’re regularly updating your website or not. If it features Harvest Fest highlights in the middle of February, it’s clear no one has touched the site in months. If you’re promoting events that have already happened, it’s obvious no one from your staff is looking at your site.
An out of date website reflects poorly on the life of your church. It makes it appear as though you have very little currently happening in your church. And if there’s nothing new going on, what is there for new visitors to get excited about showing up for?
Make it a priority to keep your website current. Set a reminder for yourself to visit your site once a week to see what changes need to be made to reflect what’s currently going on or coming up at your church.
It doesn’t feel authentic.
Visitors to your site are looking for a real representation of your church. They want to get a feel for a Sunday morning so that they know they’ll be comfortable there. They want to know what they’re really going to get.
And if you’re painting an inauthentic picture of your church online, visitors are going to know. Stock photography, overly produced content, or vague language leaves visitors feeling like what’s reflected on your website isn’t real.
And if your church website doesn’t feel authentic, they’ll assume the same about your church, too.
Consider your website the introduction to your church, and go out of your way to make an authentic first impression. Choose pictures of your people and words that reflect your culture to give visitors a realistic look at the life of your church.