Three Things Parents Look for on Church Websites
Any parent will tell you that their first thought when it comes to checking out your church is…
Before ever stepping into your church on a Sunday morning, parents in your community want to know what you have to offer their family.
Church websites are a great place for parents to find just that! What should you include to help parents feel informed and comfortable with the ministries you have for their kids before they arrive on a Sunday morning?
If one of the goals of having a church website is to reach potential new members and give them an understanding of what your church is all about, remember that parents are primarily looking to know two things:
Can I trust you with my children?
Will you help with my children’s spiritual development?
With those things in mind, check out just three simple things we think most parents are looking to find on your church website.
1. What Sunday Morning Ministry Opportunities Do You Have for My Kids?
The first thing parents are looking for on your church website is the basic information about your Sunday morning ministry options for their children…
When do you meet?
Where do you meet?
What age group is it for?
Answer these questions for parents simply and succinctly on your site.
From newborns to seniors in high school, think through all the programs you offer for kids and teenagers. Give parents basic logistics and schedule information. This will help them show up at your church with confidence that there’s a place for their children to be welcomed at your church.
2. What’s Going to Happen While My Kids Are with You?
This is your chance to think beyond the basics of your children and student ministry opportunities and give parents a little more detail about what you do while their kids are with you. You’re essentially giving parents an overall idea of what you do in your ministry environments. Why? Because people are not naturally trusting when it comes to their kids.
What do your children’s programs entail?
What kind of things do you teach?
Who’s going to be with the kids?
What’s the overall goal of the ministry?
Don’t go overboard; just a few sentences are enough to convey the heart behind your ministries for kids and teenagers. If some parents are really worried, they can call your office with thieir questions -- make sure you are welcoming to that, too.
3. What About Me?
Any parent will tell you that it’s second nature to think of their children’s needs first. That still applies when it comes to checking out your church website.
While the first thing they’re going to look for has to do with their kids, the next thing has to do with them -- we're all this way.
After they’ve decided you're ok and they've successfully dropped off their kids, parents what to know what’s available to them.
What ministry opportunities do you have for adults that run in at the same time as the programming you have for their kids?
Do you offer coffee and/or breakfast?
What will the whole family from their experience at your church?
Use your church website to keep parents informed about the regular ministry opportunities you have available for them.
More than anything, it’s important for parents to know that your church is a place that wants to serve their family as a whole.