The Dos and Don'ts of Church Livestreaming
If you would’ve looked online for a livestream of a church service even a few years ago, it probably wouldn’t have been super easy to find. But those days are long gone. Now, even if you aren’t looking for it, church live streaming seems to be everywhere. It’s on social media platforms, church websites, and TV (among other places).
However, just because church livestreaming is everywhere, doesn’t mean that every church out there is doing it right and reaching the most people for the sake of spreading the Gospel. Here are our top three dos and don’ts of church livestreaming:
1. Livestream Your Sunday Services
No matter your church’s size, budget, or technological capabilities, church livestreaming should be happening at your church, period. If you’re asking “why?” right now, you’re not alone.
Church livestreaming makes it possible to reach people who physically can’t be at your church because of sickness, age, weather issues, travel, and more. Now, people can still connect even if they aren’t physically in your building. This allows you to share the Gospel outside of your four walls.
Not only that, but church livestreaming allows family members who don’t live nearby or can’t be there to watch special events happening in your church. For example, one of our church member’s grandmas who lives overseas was able to tune in to the livestream to see her granddaughter’s solo in the children’s choir program! This is more than a convenience, it’s a ministry!
Finally, church livestreaming makes it possible to livestream to other parts of your church building like nursing rooms, children’s classrooms, and overflow rooms. When moms are feeding their infants or sitting outside with a rambunctious toddler, it means a lot when they can still view the service.
2. Set Livestreaming Goals
It’s not enough to just have livestreaming, you need to have goals if you want to be successful. Talk to your team and ask questions about your purpose behind livestreaming. Do you want to increase local or global viewers weekly? Do you want to grow in yearly attendance as a church? Are you hoping to increase giving by 10% by offering ways to give online during your livestream?
Once you know what your goals are, make sure to use and look at analytics to track where you are in meeting your goal.
3. Choose the Right Church Livestreaming Service
There are a lot of different church livestreaming platforms out there, so you want to choose the right one for your church. As you compare and contrast, be sure to consider credibility, availability of support, provided equipment or equipment help, and free trials.
We love that free trials allow you to test a service to make sure it actually works for your church, before jumping in.
1. Don’t Be Intimidated
Especially if you aren’t super gifted technologically, live streaming can feel intimidating. There’s needed hardware, software, updates, packages, services, and that’s just the tip of the iceberg. But, the good news is that you don’t have to do it all alone.
The right church livestreaming service not only makes it easy, but they also offer support for you every step of the way. Be sure that this is a priority for you to find as you compare and contrast church livestreaming platforms.
2. Don’t Forget to Market Your Church Livestream
If you don’t announce and market your church livestream, how will people know that it’s a ministry that your church has? Ways to do this include:
- Making verbal (or video) announcements from the pulpit
- Including it in your printed material (bulletins, handouts, mailers, etc.)
- Promoting it on your social media accounts
- Making it easy to find on your church website
- Asking your church members to share the link with their friends and family
- Sending out emails and texts about it
3. Set it and Forget it
As appealing as it may seem to set up all of your church livestreaming equipment and try to forget it’s even there, this is a big don’t. A church that is effectively livestreaming will be constantly working to improve their lighting, content, equipment and more. This will help to grow your audience and be sure that you're meeting your established goals.
Church Livestreaming is a great way to reach people that are outside of your church’s physical walls. It’s a way to use technology for the sake of the Gospel, and the good news is that it’s easier than ever!