For smaller churches, it can be difficult to find cost-effective ways to implement media in your services and on your website. You want it to look and feel professional without having to break the bank by hiring somebody or investing in expensive software (that most of your staff might not even know how to use anyway).
Building a church website can feel like a huge, overwhelming task. Not only do you need to make decisions about which platform to use, what your church website goals are, and what the design needs to look like, but somehow you have to figure out what church website pages to include too.
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Imagine yourself in this position: you are new to the area and looking for a church to visit. As you look through several church websites, you click through the pages trying to get a feel for who that church is and what programs they have available for your family. As you click on the staff page, what are you expecting to see? What do you hope to get out of this page?
It has become commonplace to visit a website and see a video playing in the background. I mean, even Clover Sites had a video background four years ago. Am I saying we started the trend? No, but the Internet has jumped on the video background bandwagon. Interested but not sure how to start? Here are three creative ways to use video so your site will stand out online and reach visitors.
Did you know that 90 percent of the information processed by the brain is visual? While that’s a fun fact you can share at your next dinner party, it should also get your church staff brain pondering what that means for engaging people at your church. As a culture, we are highly visual, and yet most of our worship services today have very little visual aspects incorporated. This is where church media comes in.
Have you ever heard of the old marketing rule of seven? Basically, it’s the thought that a prospective buyer needs to hear or see your marketing message at least seven times before they buy from you. In my experience, church announcements follow the same pattern. Your church members need to see or hear your announcement multiple times before it sticks. One of those ways should be via church video announcements.
When you first visit a church website, what is the first page that you click on? Events? Staff? Ministries? Something else? According to a study of 3.6 million page views done by The Church Co, after the homepage, the “about us” page is the most looked at page on church websites. If that doesn’t make you want to login to your church website builder and start editing your about page ASAP, I don’t know what will.
The world of church websites (and really, websites in general) is always changing. What is trendy one year may be outdated the next. Therefore, it’s important to be aware of trends and learn how you can easily implement them on your site. As the virtual front door to your church, you want to make sure that people who visit your site stay long enough to find the information they’re looking for and plan their visit.
Mother’s Day is coming up in just a week or so and for the past few Mother’s days, I’ve overheard something interesting. I don’t think it's related and I’ve really only heard about it from friends. Apparently, a lot of stores have a rush on cards and flowers.
It's big and bold and we think you're going to love the newest Clover site design, DUSK. We launched Majesty a few months ago and here we are with DUSK, hot off the presses, so to speak. Take a look and imagine how your church could use this snappy design to share your message with the world. We’re so excited to deliver a BRAND NEW Clover Sites design to you! Dusk was designed and built to make it easy for your church to be dynamic and compelling. Use sections to arrange your images, lists, forms, and all your church website content. Let Dusk help your church communicate with power and clarity.