Whether you’re a church of thousands or less than a hundred, communication isn’t always as easy as it seems. Whenever there are multiple people involved in giving and receiving information, there is bound to be some miscommunication, particularly for churches, as there are conversations happening between leadership and staff, volunteers, the congregation, as well as the outside community and visitors. No wonder it’s imperative to have a strategic communications plan in place.
Why is church marketing important? It may seem a little taboo to think that churches need a marketing strategy because it makes it almost feel like a business in a sense. But marketing your church and having a plan in place is imperative to church growth. When you’re thinking about how to spread the word to not only get people to join your church but how to share the gospel with as many people as possible, you’ll want to tell your story. Who is your church? Make it real. People want to know what your church’s vision and/or mission is. In your marketing, explain why people should attend, join, and get involved. More people will want to do this when they understand your story as a church and how you’re serving others.
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As the Easter season nears, people throughout your community will be seeking out church services to attend. Make sure they’re finding your church by paying careful attention to how you are digitally marketing your Easter events and programs! Especially this year, you’ll be marketing your Easter services to a variety of audiences:
In the wake of COVID-19, churches have had to make adjustments to their approach to communication and ministry, heavily leaning on digital tools to help them stay connected to their audience. Cross City Church in the Dallas-Fort Worth area of Texas is one of those churches that has made changes to the way they do things for the sake of meeting their people where they are. We caught up with Josh Merriott, Communications and Technology Pastor for Cross City Church to hear about what they’ve done differently and how they plan to use what they’ve learned moving forward.