Your church’s brand is more than a logo and a few splashes of color. It distinguishes you from others and tells the story of your unique mission. Too often, churches ignore strategies to improve branding because they don’t think it’s necessary or fear it’ll come off as superficial.
There’s no denying the impact that a global pandemic has had on our society and economy. Many have lost employment, local businesses have had to adjust and seen decreases in profits for the year and churches have seen this as well with an average decrease in annual giving of around 10% in most cases.
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As the year comes to a close, it’s the perfect time to inspire generosity in your church and finish strong towards your year-end giving goals for 2020. 30% of annual giving happens in December alone, and 10% of giving happens in the final 3 days of the year. It’s also the perfect time to set the stage for 2021 and look at how year-end giving can help your church plan for the future.
Over the last couple of years, advancements in technology have dramatically changed the way that all of us handle our finances and pay our bills. However, this does not apply to just phone bills, car payments, and online shopping. Technology has also changed the way people donate and tithe with their church.
Tithing is one of the most critical components of a healthy church. God calls His body to be diligent in the spreading of His kingdom through the contribution of their finances. Because it’s so critical, making giving as simple and prominent as possible should be a priority, and one of the best ways to do this is by utilizing your church website.
Tithing can be a tricky subject when it comes to churches. You don’t want your members to feel pressured to give but rather inspired to give. One way to inspire confidence in your members is through your choice of an online giving platform. Choosing a strategic online giving platform can increase your church’s credibility to handle finances. When looking for the best online giving platforms for churches, you’ll see that there are both secular and Christian-based companies out there to choose from. So, what are the major differences if they both make it possible to give online? As a church, is it important to choose one over the other?
No matter where you stand on technology and the church, there’s no denying the fact that technology has the power to connect with people beyond Sunday mornings. In fact, according to a study by Barna, more than half of Bible readers use the internet (55 percent) or a smartphone (53 percent) to access Biblical texts. Not only that, but almost 85 percent of churches use Facebook, according to Lifeway Research. Knowing this raises the question, what can you do as a church to use this same church technology to improve member engagement?
It’s been a really active year for new features on Clover, and we want to make sure that you know about all the new options! From video backgrounds that make your website more eye-catching to new integrations that make your experience more seamless and save time, we've been busy using your feedback to develop improvements so your church website can be used to achieve ministry results.
We all understand that financial stability is crucial to the health of the church. That’s why, as technology evolves, it’s important that your church’s ability to offer convenient tithing options evolves, too. Enter, Text-to-Give.
Does your church worry about seasonal fluctuations in contributions? Do you struggle to maintain a consistent stream of monthly revenue from tithes? If so, you’re not alone. Many churches are affected by lulls in giving and are constantly looking for ways to better forecast their budget. In fact, 86 percent of churches still don’t meet their annual budget goals. When you boil it down, that means 43 out of 50 churches aren’t raising enough funds during the year to support all the activities, missions, and events they need to propel their ministries forward. So, what could the other 14 percent be doing differently to reach their goals? It’s simple. They’re offering monthly recurring giving.