In an attempt to teach my almost 3-year-old about thankfulness this year, I created a “Thankful Turkey.” Every day in November, we add a new feather to the turkey with something that he is thankful for. Currently, those include windows, excavators, and everyone in the family except Mommy (of course). Sometimes, just like my son, your congregation needs to be reminded of the things God has given to them, and that there are people who are going without those very things they take for granted. This is where a church website Giving Tuesday campaign comes in.
Hopefully, you're not really asking that question. But seriously, if you haven't really thought about recurring donations or why they're so important, you're really missing out on a incredible opportunity to better equip your people to give regularly and generously. If you're a church or non-profit and you've been around for more than a year, you already know that during the summer months and around the holidays, giving usually dips to extreme lows as people go away on vacation and get busy with life.
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In one of the most recent studies, online giving was shown to have increased by 20% between 2010 and 2011 (NTEN and M+R benchmarks study 2012). Equipping your donors to give to your organization/ministry is essential to your success. In this new series of blog posts this year, we are going to walk through many ways you can optimize your donation forms for your people using Clover Donations, and show you examples of what to do (and in some cases, what not to do.)