In the extremely digital world we find ourselves operating in, leveraging digital marketing for your church is important. It can help you reach a wider audience, which is even better for spreading the gospel!
Whether you’re a church of thousands or less than a hundred, communication isn’t always as easy as it seems. Whenever there are multiple people involved in giving and receiving information, there is bound to be some miscommunication, particularly for churches, as there are conversations happening between leadership and staff, volunteers, the congregation, as well as the outside community and visitors. No wonder it’s imperative to have a strategic communications plan in place.
Get the checklist you need to build an easy and beautiful website for your church.
Why is church marketing important? It may seem a little taboo to think that churches need a marketing strategy because it makes it almost feel like a business in a sense. But marketing your church and having a plan in place is imperative to church growth. When you’re thinking about how to spread the word to not only get people to join your church but how to share the gospel with as many people as possible, you’ll want to tell your story. Who is your church? Make it real. People want to know what your church’s vision and/or mission is. In your marketing, explain why people should attend, join, and get involved. More people will want to do this when they understand your story as a church and how you’re serving others.
With the COVID-19 pandemic still lingering into the final quarter of the year, decisions are looming for many churches as they consider reopening their campuses. Whether you're in the planning stages, or already in the process of reopening your church, it's important to make sure that your parishioners know what to expect. For their safety and the community's, lay out each step in detail so there’s no surprises. Each church is unique in how and when they’ll reopen, so use the 5 considerations listed here as a guideline for your own communication.