No matter where you stand on technology and the church, there’s no denying the fact that technology has the power to connect with people beyond Sunday mornings. In fact, according to a study by Barna, more than half of Bible readers use the internet (55 percent) or a smartphone (53 percent) to access Biblical texts. Not only that, but almost 85 percent of churches use Facebook, according to Lifeway Research. Knowing this raises the question, what can you do as a church to use this same church technology to improve member engagement?
Who doesn’t love when a new feature gets released? Anytime something you love gets improved is a good thing (unless you are talking about how Facebook and Twitter look, then don’t change anything or people will riot!). Here at Clover, our development team has offered a buffet of new features to the Greenhouse that you will want to keep in the “tips and tricks” section of your brain!
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It has become commonplace to visit a website and see a video playing in the background. I mean, even Clover Sites had a video background four years ago. Am I saying we started the trend? No, but the Internet has jumped on the video background bandwagon. Interested but not sure how to start? Here are three creative ways to use video so your site will stand out online and reach visitors.
Did you know that 90 percent of the information processed by the brain is visual? While that’s a fun fact you can share at your next dinner party, it should also get your church staff brain pondering what that means for engaging people at your church. As a culture, we are highly visual, and yet most of our worship services today have very little visual aspects incorporated. This is where church media comes in.
As the air gets a little crisper and the leaves start to turn colors, it’s easy to feel the excitement of fall. Along with those cooler temps comes opportunities to plan outreach events at your church. These are designed to reach your community and spread the message of your church and of the Gospel. One of the best ways to do that is by planning and promoting a church fall festival.
Have you ever heard of the old marketing rule of seven? Basically, it’s the thought that a prospective buyer needs to hear or see your marketing message at least seven times before they buy from you. In my experience, church announcements follow the same pattern. Your church members need to see or hear your announcement multiple times before it sticks. One of those ways should be via church video announcements.
When you first visit a church website, what is the first page that you click on? Events? Staff? Ministries? Something else? According to a study of 3.6 million page views done by The Church Co, after the homepage, the “about us” page is the most looked at page on church websites. If that doesn’t make you want to login to your church website builder and start editing your about page ASAP, I don’t know what will.
The world of church websites (and really, websites in general) is always changing. What is trendy one year may be outdated the next. Therefore, it’s important to be aware of trends and learn how you can easily implement them on your site. As the virtual front door to your church, you want to make sure that people who visit your site stay long enough to find the information they’re looking for and plan their visit.
As Easter quickly approaches, our minds are typically filled with ideas of chocolate stuffed bunnies and where to hide the infamous plastic eggs. Whereas none of this is ultimately bad for us, do we really take time to consider the depth the week leading up to Easter holds?