Imagine yourself in this position: you are new to the area and looking for a church to visit. As you look through several church websites, you click through the pages trying to get a feel for who that church is and what programs they have available for your family. As you click on the staff page, what are you expecting to see? What do you hope to get out of this page?
Scripture makes it clear that we are to go out and make disciples of all nations (Matthew 28:19-20). In an increasingly digital world, we can now use a variety of resources to pursue this mission online. Church live streaming is a powerful tool that can support your church’s efforts to share the Gospel.
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No matter where you stand on technology and the church, there’s no denying the fact that technology has the power to connect with people beyond Sunday mornings. In fact, according to a study by Barna, more than half of Bible readers use the internet (55 percent) or a smartphone (53 percent) to access Biblical texts. Not only that, but almost 85 percent of churches use Facebook, according to Lifeway Research. Knowing this raises the question, what can you do as a church to use this same church technology to improve member engagement?
Who doesn’t love when a new feature gets released? Anytime something you love gets improved is a good thing (unless you are talking about how Facebook and Twitter look, then don’t change anything or people will riot!). Here at Clover, our development team has offered a buffet of new features to the Greenhouse that you will want to keep in the “tips and tricks” section of your brain!
It has become commonplace to visit a website and see a video playing in the background. I mean, even Clover Sites had a video background four years ago. Am I saying we started the trend? No, but the Internet has jumped on the video background bandwagon. Interested but not sure how to start? Here are three creative ways to use video so your site will stand out online and reach visitors.
Did you know that 90 percent of the information processed by the brain is visual? While that’s a fun fact you can share at your next dinner party, it should also get your church staff brain pondering what that means for engaging people at your church. As a culture, we are highly visual, and yet most of our worship services today have very little visual aspects incorporated. This is where church media comes in.
As the air gets a little crisper and the leaves start to turn colors, it’s easy to feel the excitement of fall. Along with those cooler temps comes opportunities to plan outreach events at your church. These are designed to reach your community and spread the message of your church and of the Gospel. One of the best ways to do that is by planning and promoting a church fall festival.
Have you ever heard of the old marketing rule of seven? Basically, it’s the thought that a prospective buyer needs to hear or see your marketing message at least seven times before they buy from you. In my experience, church announcements follow the same pattern. Your church members need to see or hear your announcement multiple times before it sticks. One of those ways should be via church video announcements.
When someone first visits a website, they form a first impression within 50 milliseconds. This means that you have less than a second to draw someone into your church website. It also means that there is no such thing as being too picky when it comes to choosing a church website template.
It’s been a really active year for new features on Clover, and we want to make sure that you know about all the new options! From video backgrounds that make your website more eye-catching to new integrations that make your experience more seamless and save time, we've been busy using your feedback to develop improvements so your church website can be used to achieve ministry results.