An Online Giving Audit: Is Your Church Website Giving Friendly? Blog Feature

By: Samantha Decker

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An Online Giving Audit: Is Your Church Website Giving Friendly?

Clover Give | Best Practices


Pop quiz: Do you know how much time the average church allows for their people to give to their church?

If you’re anything like us, you probably think it has to be at least a multiple times a week, right? After all, if a church depends on the gifts of your congregation, then surely that church would give it’s people a lot of chances to give.

Well… think again. The answer to our question:

The average church only allows somewhere between two and five minutes once a week for their people to give.

That’s it! A quick Sunday announcement, a passing of the buckets, and then it’s done. And in lots of cases, what can people give in those moments? Cash or check only.

Well, over the last decade, research has shown a huge decline in the use of those methods of payment. Just 50 years ago, cash was the primary payment source for 80% of transactions people made. Today, that number is barely 50%. And checks? Well, I don't think anyone will be surprised to know that those have fared worse.

If you ask us, that’s means something isn’t working for your church giving. We have to make it easy for people to give, and we have to give them more options and opportunities to do it.

In other words, it’s time to get in the online giving game.

That’s what we created Clover Give to be—a simple to integrate and easy-to-use program to introduce your people to online giving. But, just like with anything, if you want it to work, you have to make sure you’ve set it up to succeed.

So to help you do just that, we’re going to give you a guide so you can get started right now. Read on for a quick website audit to help you determine how easy online giving is on your site. Then, contact us at Clover Give to help you get started making online giving easier for your church!


Do you make it obvious?

  • Do you have a GIVE button or link on your site?
  • Is it easy to find and click on the button or link?
  • Is it located at the top of your website & visible without scrolling?

Is it easy to understand?

  • Is the program easy to follow?
  • Is setting up an account simple for your people?
  • Do you use simple, consistent language?

How fast is it to do?

  • How long does it take to make a donation?
  • Does it take few clicks to get through the process?
  • How much scrolling do people have to do to read the content and complete the process?

Can it be automated?

  • Is a clear opportunity provided for your people to set up automated, recurring gifts?
  • Are they prompted to set up recurring gifts?
  • Is changing their giving cycle simple and easy for them to do?