Question: What’s the number one way you communicate information about your church to your congregation?
If your answer is any of the following phrases alone—phone calls, bulletins, morning announcements, mailers—then we’ve got bad news for you: Your people don’t know what’s going on at your church.
Those things alone aren’t bad forms of communication, and may work for some of your congregation, but it’s most definitely not reaching your people as a whole. That’s just the way it is!
The world has gone digital and because of that, your primary means of communication to your congregation needs to go digital as well. That’s right, we’re talking about email!
If you have an email list for your congregation, then it’s time to put it to good use! And if you don’t have one at all, it’s time to get started! Email is the best way to reach, inform, and market to your congregation.
And we’re here to help you get started. Read on for more information on how to develop, utilize, and maintain a good email list for your church.
Outreach Media Group: “Email Marketing Tips: 5 Steps To Get The Biggest Bang For Your Buck”
ShareFaith.com: “Church Email Tips”
Ministry Tech: “4 Reasons Your Church Should Embrace Email Marketing”
Orange Leaders: “Should Your Church Have An Email Newsletter”
Thom Rainer: “10 Reasons To Send A Weekly Email To Your Church”