How to Get Your Pastor on Board with Your Church Website
Having a beautiful and effective church website is critical in this era for communication, exposure, and connecting your congregation. With so many people spending time online with unlimited access to information, you want your church to do everything it can to share the good news with the world.
Maybe your church needs to revamp your current website, create a new one, or rebrand altogether. However, depending on your church size, resources, and time, you need something feasible. Don’t have a web designer? Don’t have extra hours in your day? Having a hard time convincing your pastor that your website needs an overhaul? No problem! Here are some ideas to get your pastor on board with your church website.
We exist in an online, fast-paced world. The majority of church seekers find one via online searches. If your church doesn’t have a website or it’s out of date, you could be missing out on new people discovering your house of worship.
First impressions matter, too. As unfortunate as it may be, potential church-goers will make a judgment about your church in the first few seconds of interaction. If those first moments take place online, you want to be sure they are able to find the information they are looking for, such as: location, service times, what to expect, and an overview of what your church believes. Having a well-designed church website will encourage them to attend in person and get connected.
After members have attended your services for a period of time, they will want to know how to take any next steps. Sure, they can hear about the membership class or home groups during the announcements or in the church bulletin, but many people will look to your website to learn more about how to get involved.
An effective church website is another communication tool. Disclose to your congregation when events will be happening, provide sign up options, and allow them to explore opportunities to serve. In fact, the marketing rule of 7 indicates that it takes an average of seven interactions with a company or brand before a prospect will commit to buying a product or service. It may sound taboo to think about your church website as a marketing tool, but with the inconsistency of church attendance, people’s attention spans, and the notion that people need to hear or see something multiple times before making a decision, having a practical website can be a very powerful tool in connecting your congregation to your church, each other, and the community.
Tip: Choose a Clover Sites design template to make online church communication uncomplicated. Draft and manage your site with ease. You don’t even have to be a designer or programmer; these templates were created with the church in mind, for real people to actually enjoy creating their own church website.
For churches without hundreds of staff members and resources to accomplish everything a ministry needs to run effectively, an easy-to-use website design template can save time and money. Clover Sites makes it simple to create a stunning website designed specifically for your church’s vision and mission without having to hire contractors or utilize outside sources. (Though if you do desire some extra help and input, we have that, too!). With honest, straight-forward pricing, you’ll have your website up and running in no time. And you won’t feel overwhelmed by fees.
Your pastor will feel reassured that everything is taken care of in regards to your church website. There are many features to make web-life simple. Such as being able to change your theme and redesign as often as you want. Add events to your site, like a community clean-up or the annual women’s tea time. Upload an unlimited number of sermons, videos, and other media to keep your members engaged. Don’t forget the support. Whoever oversees the establishment and maintenance of the website will not be alone. Receive access to support from real people who want to help your church succeed.
Want to make things even easier? It’s more than just a church website. With Clover Integrations, you can include a church app, media, online giving, church management, and live streaming without having to scour the internet for these services. Get everything you need under one “roof” to operate your church smoothly all while saving time and money.
Clover Sites is here to help your church achieve its goals. In fact, since 2008, it has been our mission to equip the church to do what God has called you to do. Let your pastor know about the ease of website creation in order to attract new church-goers, communicate with current members, and connect your people. Visit cloversites.com for a free demo.