5 Ways to Inspire Online Giving
When it comes to talking to your people about online giving at your church, maybe you don’t think your people really need a reason to give. If they understand the vision of the ministry and believe in what the Bible says about giving to the church, they’re going to give no matter what, right?
Well, that’s not entirely true.
While some people may give in response to the vision or Biblical call alone, most people give for a variety of additional reasons. Everyone in your congregation responds to different motivators or inspirations for generosity. What moves one person to give may not inspire another.
That’s why it’s important to present a variety of inspirations to motivate your people to give. To help you get started, let’s talk about five big things that inspire people at church to give.
#1: Seeing A Need
Most people aren’t going to give unless they’re asked. As a church leader, it’s important that you make sure you clearly present the need before offering the opportunity to respond to it. Let people know where you need their help—student ministry, building growth, staff gifts, community sponsorships, etc. Then encourage folks to get involved by giving to help meet that need. While you don’t want to over emphasize the needs to your congregation, you want to make sure you also don’t keep them hidden. Find the balance to present the need and let those who are inspired respond by stepping up.
#2: Believing In The Vision
Everyone wants to be a part of something bigger than themselves. Many people will be inspired to give in response to the overall vision of the church. And while things like paying your staff, your mortgage, and your bills on time at the church are important reasons to give, they aren’t inspiring reasons to give. But being a part of a church that is working to make a lasting difference in the world? That’s inspiring! Some of the best ways to illustrate vision at work is to share stories and statistics. Give examples of real life change happening as a result of your vision in action. Show your congregation the kind of impact your church is making in the community and around the world. Connect their financial contributions to the overall vision of your church to inspire them to give and keep giving.
#3: Having A Relationship
People are more likely to give to something or someone they feel connected to. In other words, something or someone they have a relationship with. Whether it’s with a pastor, staff member, or volunteer, relationships in the church are powerful. Once people truly get connected to someone, they feel a part of the church on a much deeper level. One of the most important things you and your staff can do to increase the generosity levels at your church is simply get to know your people. Hang out with them. Learn about them. Connect them with groups and other teams to develop more relationships. As you watch people invest more and more in one another, you’ll find them investing more in your church as well.
#4: Following An Example
Believe it or not, there are a lot of people in your church who don’t give simply because they don’t actually know how. While someone may have set the example for giving in your life, others may not have been presented with that same teaching. There are so many people in your congregation—especially those new to your church—who don’t fully understand the process (or the reasons). As a leader in the church, you have the opportunity to educate them and set the example for giving. Tell them why you pass the plate or provide the envelopes. Talk about the process of online giving. Show them how it all works. Show them how it connects to living out their faith. Then tell them a little bit about the way you give. No need to give them specific numbers or amounts; just talk about how and why you (or ask a volunteer or other staff person to tell a story) give to set an example for them to follow.
#5: Obeying God’s Word
Of course, as a pastor it’s important that you also teach what Scripture says about giving, stewardship, and generosity. Make a point to incorporate verses about all of the above in your teachings. Talk about the way Paul encourages us to live generously in response to God’s goodness. Teach the Old Testament commands to tithe, and the New Testaments call for stewardship. Share Jesus’ parables designed to illustrate generosity and the Proverbs that focus on money. By presenting the truth of Scripture, you’re helping your people connect the dots between giving and their faith.