What Should Go On Your Church Website Statement of Faith Page?
If there’s one question you want to answer clearly about your church, it’s this… What do you believe?
In other words, what is it that your church is really about? With so many different ideas out there today, it’s more important than ever that you make this clear.
Developing a statement of faith is a great place to start! Let’s be honest: narrowing down what you believe to a simple statement is no easy task.
But it’s possible. And it’s important.
A statement of faith gives potential visitors clarity, and it gives regular attenders confidence and a sense of identity.
There are a lot of churches out there. Which means people have options. Think about this…
When a family moves into a community and looks for a place to worship, what’s one of the main things they ask when they see or hear about a church? “What kind of church is it?”
This isn’t just a style or size question: it’s also a belief question. People want to know what you believe before they trust you with their time.
We won't call them "easy," but here are four steps to help you develop a statement of faith for your church.
Step One: Pray
What better way to start the process than to ask the Author of your faith for direction?
Ask your leadership, key members of your congregation, and trusted friends to pray alongside you. Listen for God’s leading throughout the entire process.
Step Two: Ask Questions
Ask yourself and key leaders questions like these:
- What is valuable to us as a church?
- What role does this church play in this community?
- If our church went away, what would be missing?
- What kinds of things do we focus our teaching on?
- What are the non-negotiables for us?
- What’s a major goal for our ministry?
- How would you define our church’s belief system?
- What do we want people to know about our church?
- Do we have any denominational affiliations?
Here’s another way to think about it. If someone approached you a year or two after they joined your church family, what could they say to you that would make you think, Wow, we did it! By the grace of God, we hit the target!
- Write down the answers.
- Look for common themes.
- Discuss them with team members.
Step Three: Keep It Simple
At some point, you have to start writing and narrowing down your statement of faith. If it’s too long, people will forget it. Honestly, they probably won’t even read the whole thing if it’s too long.
On the other hand, you don’t want to be so short that you’re unclear. “Clear” should be the #1 adjective used to describe your church’s statement of faith.
People get caught up trying to make their statement of faith sound cute, clever, or catchy. What if, instead, you sought purpose and deeper meaning? What if your goal was for it to be the most honest reflection of what your church actually believes?
Step Four: Expand It
Want to go into more detail? Want to address more things? Want to declare more of what you believe? Your church website is a great place for that.
It’s hard for people to build confidence, identity, and unity around a statement of faith that’s too long to fit in your church bulletin. And it’s hard to deliver a statement of faith with confidence if it’s too long to remember. But that doesn’t mean everything else has to be deleted. You can talk about the shorter version on Sunday mornings or the welcome page of your website, and you can post the longer version online with the full explanation for those who are interested.
When your statement of faith is on your website, people can study it when they have time. They can truly absorb it. (Quick Tip: Your statement of faith is just one aspect of your church website, find out what else you need to build a church website here.)
Developing a clear statement of faith will be a great exercise for you and your church staff, and a great resource for potential visitors and regular attenders. Get focused for a short period of time and (respectfully, of course!) knock it out!