In an attempt to teach my almost 3-year-old about thankfulness this year, I created a “Thankful Turkey.” Every day in November, we add a new feather to the turkey with something that he is thankful for. Currently, those include windows, excavators, and everyone in the family except Mommy (of course). Sometimes, just like my son, your congregation needs to be reminded of the things God has given to them, and that there are people who are going without those very things they take for granted. This is where a church website Giving Tuesday campaign comes in.
Imagine yourself in this position: you are new to the area and looking for a church to visit. As you look through several church websites, you click through the pages trying to get a feel for who that church is and what programs they have available for your family. As you click on the staff page, what are you expecting to see? What do you hope to get out of this page?
No matter where you stand on technology and the church, there’s no denying the fact that technology has the power to connect with people beyond Sunday mornings. In fact, according to a study by Barna, more than half of Bible readers use the internet (55 percent) or a smartphone (53 percent) to access Biblical texts. Not only that, but almost 85 percent of churches use Facebook, according to Lifeway Research. Knowing this raises the question, what can you do as a church to use this same church technology to improve member engagement?
As the air gets a little crisper and the leaves start to turn colors, it’s easy to feel the excitement of fall. Along with those cooler temps comes opportunities to plan outreach events at your church. These are designed to reach your community and spread the message of your church and of the Gospel. One of the best ways to do that is by planning and promoting a church fall festival.
Have you ever heard of the old marketing rule of seven? Basically, it’s the thought that a prospective buyer needs to hear or see your marketing message at least seven times before they buy from you. In my experience, church announcements follow the same pattern. Your church members need to see or hear your announcement multiple times before it sticks. One of those ways should be via church video announcements.
As humans, we are designed to crave intimacy and feel connected with those around us. According to Dr. Sonja Lyubomirsky, surrounding ourselves with people who support, value, and love us creates stronger internal confidence in everything we do. As a church, we have a unique opportunity to create this confidence in our members. One way we do this is by establishing dynamic church small groups that pour into the lives of others.
We all understand that financial stability is crucial to the health of the church. That’s why, as technology evolves, it’s important that your church’s ability to offer convenient tithing options evolves, too. Enter, Text-to-Give.
Does your church worry about seasonal fluctuations in contributions? Do you struggle to maintain a consistent stream of monthly revenue from tithes? If so, you’re not alone. Many churches are affected by lulls in giving and are constantly looking for ways to better forecast their budget. In fact, 86 percent of churches still don’t meet their annual budget goals. When you boil it down, that means 43 out of 50 churches aren’t raising enough funds during the year to support all the activities, missions, and events they need to propel their ministries forward. So, what could the other 14 percent be doing differently to reach their goals? It’s simple. They’re offering monthly recurring giving.
When it comes to writing content that appears online or social media, we’ve all made mistakes. From spelling errors to offending an entire group of people, it’s easy to see how it can happen. If you are a huge corporation or megachurch, these mistakes can be even more costly. Luckily, there’s something called humor to get us through these trying times.
When you hear the term tithing and donations at your church, what comes to mind? Are you automatically filled with anxiety just thinking about it? Do you start sweating thinking about all of the questions your congregation has about the subject? What is your understanding of tithing, offering, and donations?