From online services, to downloadable Sunday school lessons, to virtual small groups, websites are a bridge to the future of how churches attract, nurture, and grow members—both in person and from home. Now, more than ever, it's important to stay plugged in to how to use your church website to give your congregation what it needs.
Here are 3 ways your church website can flourish in 2021:
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Enhance the Livestreaming Experience
After a year upended by COVID-19, livestreaming is now an essential part of any church website. This year, the focus is on going beyond broadcasting a church service – you can create an engaging and memorable experience online! Here are a few tips:
- Introduce fun polls or thoughtful questions that engage virtual worshipers
- Provide QR codes that worshippers can use to connect with special ministries, classes, small groups, and events
- Livestream your services to a branded Apple TV or Roku channel
By building out your livestreaming experience, you’ll increase your church’s reach, drive giving and annual revenue, and build deeper relationships with your audience. And after services are over, be sure to point people to an online forum, such as a Facebook group, where they can continue the conversation throughout the week.
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Dedicate a Website Page to At-Home Resources
With people choosing to remain at home into 2021, it’s important to offer more robust resources to build out their church at-home experience.
Create a dedicated At-Home or Online Resources page and have it clearly linked on your home page and live stream pages with buttons. You can have sections with worship videos & music, Sunday school lessons, devotions, blogs, and more. Get creative with the content you offer; beyond video and audio media consider things like printable devotionals, coloring pages for kids, and journal pages. Make sure you provide easy ways to download or purchase content.
Drive conversation by providing information on your church’s small groups and classes, so that people can engage with the community and build new relationships with other members. If your church is active on social media, create a private Facebook group for people to interact in each day.
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Tell Your Church’s Story
They say a picture is worth a thousand words… and they are right. Pair this with more media on your website and you have a compelling way to tell your church’s story! When people search for churches online, they want to get a clear understanding of not only the church’s value and mission, but of the church as a living body.
- Who are the people who call your church home?
- What is the personality of your church?
- What 3 things do you want new people to know about you?
Your church’s story draws in those who want to be a part of the next chapter and nurtures those who are already a part of it. It should be communicated through a multimedia experience: writing, video, photography, and audio. Make sure your website contains blogs/articles by leadership, worship videos, and photos of various church events. Leverage these key things together and you will be more likely to attract, engage, and retain your audience.
Let Clover Help You Grow in 2021
Clover is here to work with you to give your church a stunning website that keeps your church connected and up-to-date. Our mission is to help you do what God has called you to, and we are committed to creating beautiful, easy-to-use products that help churches serve the Lord. Clover is honored to partner with over 10,000 churches and organizations, and we’d be happy to work with you. For more information and $250 off setup with promo code NEW250SETUP, visit cloversites.com/features.
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Clover is here to work with you to give your church a stunning website that keeps your church connected and up-to-date. Our mission is to help you do what God has called you to, and we are committed to creating beautiful, easy-to-use products that help churches serve the Lord. Clover is honored to partner with over 10,000 churches and organizations, and we’d be happy to work with you.
