Top Five Best External Marketing Strategies for Churches
Marketing. When you hear this word do you cringe inside because you immediately picture a cheesy used car salesman? Perhaps it fills you with dread because you know you should be marketing your church or ministry, but you just don’t know how. Well, that’s why we're here. Our desire is to help you effectively communicate your church’s mission, and one way to do that is through external marketing.
We’ve compiled the top five best external marketing strategies that can help the Gospel message and your church’s mission spread faster than you ever thought it could!
1. Update Old Content
When it comes to external marketing, relevance is vital. Start with your website. Are there pages that have not been updated in years? Begin by creating fresh, updated information for your audience to read. Updating old content can be especially useful when it comes to old blog posts or articles you promoted in years past. Head on over to Google Trends and take a look around. Discover what relevant trends are happening in your neck of the woods and update your content to match those trends. You don’t have to give in to every trend to be relevant. You simply have to touch on the things that are popular, whether you disagree or not.
For example, if you searched “Jesus Christ,” here is what would appear as of today:
At first glance, this might not look like it’s applicable because it’s mostly applying to the Morman religion - The Church of Latter Day Saints. However, what if you created content that compared your beliefs to that of the LDS church? When people search for Jesus Christ, your article will appear alongside theirs, and the true Gospel message will also be relevant to some searchers.
2. Host Webinars
For a church or ministry, hosting webinars can be a great way to reach a wider audience and engage people that may have never heard of your church in another way. Webinars don’t have to be “business-y” either. What if you had a webinar that consisted of a Bible study or a series of theological teachings? You could promote these Bible studies, theological teachings, or other applicable ideas to masses and increase the number of those who see your church’s name and message. The more people who see your church’s name, the more people you will be able to welcome into your church each week.
When it comes to webinars, the more targeted you can be, the more people you’ll see join. So rather than say you have a weekly Bible study webinar Wednesday mornings, try saying “join us for Biblical leadership tips every Wednesday morning!” Being specific helps people evaluate whether it is a good investment of their time.
3. Create Guest Video Blogs
Did you know one-third of the time spent online is in the form of watching videos? Capitalize on this and create video blogs with different people in your area of expertise. Do you know someone with lots of name recognition that could make an impact on your church? Invite them to join you in creating a video blog for your church. The more videos you create for your church, the more resources people have to access your information.
Keep in mind that these video blogs can be shared in a variety of places. You can upload them to your website, link to them on your social media accounts, and even email them out to a mail list. Try to make this content engaging, relevant, and even humorous.
4. Write Ebooks
Writing an ebook doesn’t have to be daunting. In the most basic sense, an ebook is a glorified and expanded blog article. Rather than post another blog on your church’s website, offer a link for your readers to download the information instead. One idea is to create an ebook that centers on Bible Study. In this downloadable ebook, you can describe specific steps someone can follow to make sure they get the most out of their daily Bible reading. The ebook becomes something people can regularly use and refer to, rather than a one-time article.
Check out this ebook about engaging church websites from our friends at Ekklesia 360 as an example here. This ebook helps churches learn what their website absolutely must have to attract visitors and how they can help people take their next steps online.
5. Make Yourself More User-Friendly
Another excellent external marketing strategy for churches is to redesign any digital content to make it more user-friendly. Ask people who are not familiar with your website or other digital content to navigate it. Have them make a list of everything that was confusing or not user-friendly. Use this feedback redesign specific pieces of your digital content so people feel empowered when they look at your content, rather than frustrated.
Feeling lost when it comes to making your digital content more user-friendly? Clover Sites gives churches the resources they need to be successful while staying relevant at the same time.
Hopefully, you’ve gleaned some new information when it comes to externally marketing your church or ministry. We are proud to partner with churches to help spread their message and have created many ways to make this happen. Learn how to build a stunning church website using Clover in this free Step-by-Step to Creating Your Church Website.
About Samantha Decker
Loving to help people grow spiritually and professionally, Samantha Decker is the co-founder of Redbud Content, a company designed to grow and share the stories of entrepreneurs and companies across the globe. Before co-founding Redbud Content, she worked as a Content Marketing Manager for Ministry Brands and the Director of Communications for a local church. Samantha brings both experience and a passion to equip the church by providing resources to help them live out their mission for the sake of the Gospel of Jesus. She’s always up for some (good) coffee, travel, and intentional conversation. Samantha enjoys living in Oklahoma City with her husband, Dustin, and their two sons, Eli and Caden.