Promote Easter with these 6 Clover Features
Do you want to know what I’m most excited about this spring?
The arrival of my second child! Yes, that’s right, my wife Amanda and I are welcoming a new little baby in April, officially making our son Zeke an older brother.
Now you’re probably thinking, “Gosh, I’m so glad Luke isn’t one of those guys who comes up a goofy way to reveal the gender of his new baby.”
Well, think again, because I’m totally one of those guys. Click here to check out my family’s very own Beyonce-inspired gender reveal.
Don’t worry… I’ll wait!
Okay, now that I’ve wowed you with my musical parody skills to tell you about my new son on the way, I want to talk to you about the other thing I’m most excited about this spring, and that’s helping churches just like yours share what you’ve got going on this Easter season.
When you work in the church world, you know that Easter is one the busiest, most exciting times of the year. Not only is it an opportunity for your members and regular attendees to remember and celebrate such an important moment in the Christian faith, it’s also one of the most popular times for visitors to show up at your church.
Because of that, most churches typically have a lot of extra, exciting programs going on throughout the Easter season.
And that’s where I come in!
I’m here to help you make the most of you Clover website by using every tool available to you to promote the events and services you have going on during the Easter season at your church. Whether it’s an Easter egg hunt, a Good Friday program, a community meal, a Palm Sunday gathering, or just an extra service on Easter Sunday, Clover has plenty of tools available to make sure you get the word out to your people about every thing happening at your church this Easter.
So read on for just six of the tools available to you through Clover that will help your Easter promotion this year.
1) Section Based Editing
Now if you’ve spent any time building your site with Clover, then that means you spent time in the Greenhouse, our one of a kind content management system. We created the Greenhouse to be easy to use so that anyone could build or manage a website. And that includes you!
One of the best things about the Greenhouse is that it allows users the option to edit their content by section. We call that section based editing (catchy, right), and it’s the perfect tool to use when you have new, seasonal things coming up at your church. Rather than being forced to rewrite or reformat your entire site, you can edit just a section of content on any page to include the information about what’s going on at your church this Easter. And when the Easter season is over, you just log back in and edit that section. It’s quick, it’s simple, and it gets the word on your website about any and all happenings at your church this season.
2) Social Media Integration
Social media is of the best tools to spread the word to your congregation and community about anything going on at your church. If you aren’t utilizing some form of social media at your church—Facebook, Twitter, Instagram—then let me suggest you get started on at least one. You have to take your message where the people are and right now, the people are on social media.
When you have big events, extra services, or special programs, sharing them on social media is an easy way to let your people know and invite them to share with their friends. It will spread the word like wildfire, and that’s what we want! The good news for you as a Clover user is that you can easily link to all of your social media accounts from your website. You can also share your favorite sermon (or even a past Easter sermon) through the media player.
3) Media Sections
Got a new promo video for your upcoming Easter series? Want to share a highlight reel from last year’s Easter egg hunt to promote this year’s? Have a new Easter song that your worship team wants to share? Need to post your Good Friday sermon?
If you have any media you want to use to promote Easter at your church, then Clover’s media sections have you covered. The media section provides you with a space on any page to upload an unlimited amount of high quality audio and video files that you can play directly from your website. And best of all, you can add as many media sections to your pages as you’d like! The options are endless for promoting your Easter season through media on your site.
4) Email Blast
An email blast is a great tool to reach your people with any and all information about your Easter happenings. I mean, who hasn’t had their inbox hit up with a promotional email, am I right? While I don’t recommend inundating your people with so many emails that they put you in their junk folder, I do think one solid promo email can go a long way to get your people informed and in the doors for Easter.
While we don’t offer email through Clover, we do have some recommendations for free email hosting that you can use to get the word out to your people. Send one out and be sure to link back to your website. You can even create a form on your site for people to fill out to let you know they’re coming. Link the form through your email to not only capture people’s information, but get them to your website so they’ll look around and find out more.
If you’ve got an event to promote of any kind, your Clover site has you covered. We know how hard you work to put on those special events and programs, and that’s why we’ve created a way for you to make sure your people know about them on your website.
An events page or section allows you to share your church’s schedule of major events with your community and congregation. You can create and display information about upcoming events, services, meetings, conferences, programs, or anything you extra or out of the ordinary you have going on at your church. And is there any season full of more extra events and happenings then Easter? Utilizing this feature on your Clover site is the best way to get all the information out there to your congregation on your website. And after you’ve added your events, you can create an Events page for your website to display all the content you’ve created in one place.
In this digital age, everything in your schedule is probably run by your online calendar, right? Every meeting, every appointment, every happening in your life that’s outside of the norm is listed on that calendar. It’s the keeper of most of the details of your life!
And on your Clover site, your calendar can be the keeper of all the details of your Easter, too. We offer a ton of options to share your church’s calendar online. You can link it to your events page or set it up with a third party calendar resource that links or embeds directly on your site. It’s an easy way for people to log on to your site and see everything you have happening at your church for the duration of the Easter season.
If that doesn’t have you ready to start talking about your church’s Easter on your website, then I don’t know what will.
Got questions? Need help? Just want a little guidance? Don’t hesitate to reach out to our support team. You can find us here!
Ready to give Clover a try? We've made it easy for you to get started by creating pre-written content for you to use. All you have to do is copy, paste, and customize for your church, and you'll be well on your way to a great site. Click below to get access today!