When you first visit a church website, what is the first page that you click on? Events? Staff? Ministries? Something else? According to a study of 3.6 million page views done by The Church Co, after the homepage, the “about us” page is the most looked at page on church websites. If that doesn’t make you want to login to your church website builder and start editing your about page ASAP, I don’t know what will.
The world of church websites (and really, websites in general) is always changing. What is trendy one year may be outdated the next. Therefore, it’s important to be aware of trends and learn how you can easily implement them on your site. As the virtual front door to your church, you want to make sure that people who visit your site stay long enough to find the information they’re looking for and plan their visit.
Get the checklist you need to build an easy and beautiful website for your church.
Marketing. When you hear this word do you cringe inside because you immediately picture a cheesy used car salesman? Perhaps it fills you with dread because you know you should be marketing your church or ministry, but you just don’t know how. Well, that’s why we're here. Our desire is to help you effectively communicate your church’s mission, and one way to do that is through external marketing.
Summer is (almost) here and I’m dreaming of the sunshine, pool days, and ice-cold popsicles! However, summertime is not always the best season when it comes to church attendance and participation. Because so many people go on vacation or plan weekend activities, it’s very normal to see a church summertime lull. At times, it can even feel like there are more crickets in your church than people.
One of the trickiest things about running your ministry is the budget.
As a church communicator, you have such a unique roll on the church staff. You aren’t necessarily an administrator, but you probably have some administration duties. You aren’t necessarily a minister, but you may have ministerial duties. You aren’t necessarily a tech guru, and yet you are the go-to person when it comes to technology.
Have you ever reached the end of the Easter season at your church and realized that even though you celebrated the resurrection and empty tomb of Jesus, you never took time to examine Jesus on the cross, and the events leading up to it? In a sense, you just skipped right over Good Friday. It’s easy to get caught up in the joy and the celebration of the Gospel (and we should!), and not realize that the resurrection only happened because of Jesus on the cross.
A church's website is more than a simple place to hold information. It can be the single place people visit to decide whether or not to walk through your front doors. Seem too far out there? Research shows 37% of Americans will search for church information online before deciding to attend a service. If you just include young adults, that number increases to 59%. This statistic alone should encourage you to have a top-notch website that is savvy enough to catch the eye of any onlooker and spark an interest to join your church.
It’s no secret that Easter is one of the biggest Sundays of the whole year at your church. But, because of the long weekend, it’s often a weekend where families choose to travel or may not be able to make it to your actual church building due to weather, sickness, or other unforeseen reasons. So, instead of accepting that they won’t be able to engage with you on this important Sunday, what if you set up a church live stream so they could tune in wherever they are?
As Easter quickly approaches, our minds are typically filled with ideas of chocolate stuffed bunnies and where to hide the infamous plastic eggs. Whereas none of this is ultimately bad for us, do we really take time to consider the depth the week leading up to Easter holds?