Online Giving In December
Between the holidays and the upcoming end to another year, December is a huge month for online giving. In fact, many non-profits and organizations receive over a third of their total yearly donations in this month alone! As the year comes to a close, donors are also more likely to become recurring donors and give larger gifts. That's why today we thought it would be a good idea to share some of the ways your church or organization can best utilize Clover Donations this December. Here are some of the best practices to keep in mind this year:
We've gone over the importance of branding when accepting online donations in the past. It's crucial that your giving pages and donation forms speak to your people — both in how they're presented visually, and how information is worded. For example:
- Keep your colors, messaging and logo consistent - Visitors will feel way more comfortable giving to an organization they're familiar with, and trust. That almost goes without saying. But this carries over to the online giving experience. Statistics overwhelmingly show that donors are more likely to give when they see a branded donations page over a generic one.
- Make an announcement - Your people want to be involved with what your organization is doing in the world, and by giving them a vision behind their giving, you enable them to play a bigger part in that mission. So announce it clearly, strategically, and loudly, and reiterate that message on your form.
- Online giving should be easy - Make it simple to find your donation page and make a donation. One of the main reasons people like online giving is because of how fast and convenient it is. So don't make it more complicated than it needs to be!
If you're looking for some good examples of how to create a beautiful, consistent donation form using Clover Donations, check out a few of the organizations that have really caught our eye:
We really hope this article will help you make the most of your online giving this holiday season! If you have any questions, or want to talk to someone about how to setup online donations for your church or ministry, comment below or email us!